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Fictional business, built to show what’s possible

Want yours to feel like this?

How Grain works

Drawn live by your device as you watch. None of it is a photograph or a video.

The oak
Each board grows from its own imaginary log, so no two treads match.
The plane
Your pointer, a sideways drag or the scroll takes the rough surface off.
The shavings
Thin ribbons that curl up as the blade moves, then drop away.
The staircase
Lit tread by tread from the bottom up, drawn at a 190 mm rise, a 250 mm going and 37 degrees.
The words
Ordinary text, so search engines and screen readers read it, with or without the 3D.
Your device
It stops off screen. Less motion, no 3D or a slow device gets still pictures instead.
Built with
three.js and GSAP ScrollTrigger. A still picture shows while the scene starts.
Want yours to feel like this?
Newel & AshJoiners

No. 03 Grain, a joinery website concept

Sawn rough. Finished by hand.

Staircases, doors and fitted furniture, made in our own workshop to the measurements of your house, and fitted by the people who made them.

What we make

Made for one house. Yours.

  • StaircasesStraight, winding or cantilevered, in oak, ash or painted timber.
  • DoorsInternal and front doors, made to fit the openings you have.
  • Fitted furnitureWardrobes, alcove units and shelving, built in.
  • WindowsTimber sash and casement windows, new or put right.

How we work

From the tape measure to the last tread.

  1. 01We survey. We measure the space ourselves and talk through timber and finish.
  2. 02We draw it. Drawings and a written quote, before any timber is cut.
  3. 03We make it. In our own workshop, by the people who will fit it.
  4. 04We fit it. And leave the house tidier than we found it.

Staircases

Drawn to the house before it is made.

Rise, going and headroom are measured on site and set out on the drawing first, so you see your stair before any oak is cut.

Rise 190Going 250Pitch 37°Treads 100 oak

Your stair, made to measure.

Book a survey and we will measure up, bring timber samples, and send drawings with a written quote.

Workshop open Monday to Friday, 8 till 5. Surveys by appointment.

You have just planed a concept

That was Grain. Newel & Ash is not real. The craft is.

What makes a joinery website work

People look for a joiner when they want something made for one particular house. They are deciding whether to trust you with their home, so a joinery website has to show the work up close and make asking easy.

  1. The work, up close

    Joinery sells on detail. Photograph the joints, the grain and the finished room in good light. One sharp photo of your own staircase beats any stock image.

  2. What happens, in order

    Survey, drawings, workshop, fitting. Say what each step involves and when the customer hears from you, so nobody has to ask.

  3. A page for each thing you make

    Staircases, doors, wardrobes, windows. One clear page each with its own photos, so someone after an oak staircase lands on oak staircases.

  4. Where you work

    Name the towns and areas you cover. A survey means a visit, and people want to know you will come to them.

  5. How quoting works

    You do not have to publish prices. Do say what sets the price, such as timber, size and finish, and whether the survey is free.

  6. Easy to ask

    A short form with room for a photo of the space, and a number that rings with one tap. Ask for what you need to quote, and nothing more.

What Grain does, and why

Website ideas for joiners only earn their place if they show what the customer is paying for: the care in the making.

  1. The bottom oak tread of a staircase, still rough from the saw, under a single warm work light.
    It starts unfinished. Rough sawn oak, the way every job starts. Seeing the raw board first is what makes the finish mean something.
  2. The same tread half planed: strips of honey coloured oak through the rough surface, and a shaving curling up.
    The visitor does the planing. Pointer, finger or scroll. Taking the rough off by hand shows what planed oak looks like better than any description of it.
  3. The finished staircase: oak treads cantilevered from a dark wall, each lit from beneath, with dimension lines for the rise and going.
    It ends on the drawing. The stair is drawn with a 190 mm rise and a 250 mm going. For a private stair, Approved Document K, the guidance for England, allows a rise of up to 220 mm, a going of at least 220 mm and a pitch of at most 42 degrees.

What is realistic for your own site

Not every joiner needs a plane on the homepage. The parts that win the work are plain: sharp photos of your own work, a clear process, a page for each thing you make and an easy way to ask. A signature moment like this one is the layer on top, for a joiner who wants to be the one people remember.

£1,495
One-off, for a complete website rebuild.
About 14 working days
From approved direction to live.
£149 a month
Growth Care, if you want it. Optional.
Free
A Growth Audit of the site you have now, to start.

Coltura is Adam Wilson in Didsbury, Manchester, and you deal with Adam directly. Ask him what a moment like Grain would take for your business.

Want yours to feel like this?

Send your website and Adam will come back to you about it. The Growth Audit is free.

For example yourbusiness.co.uk