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Fictional business, built to show what’s possible

Want yours to feel like this?

How Plate up works

The plate is built in your browser as you scroll. None of it is a video.

The pictures
Made with an AI image generator for this concept. The food is not real.
The layers
5 layers, from the purée to the 12 garnishes, each arriving its own way.
The light
A sheen on the purée and jus, steam as the jus pours, one sweep at the end.
The words
Ordinary text beside the plate. The names on the rim repeat it.
Your device
It draws only while something arrives. Less motion or a slow device gets photographs.
Built with
WebGL2 and one small shader. No animation library.
Want yours to feel like this?
Pell & MarrowEvent and wedding catering

No. 02 Plate up, a catering website concept

Food pictures made with an AI image generator for this concept.

Cooked on site. Served as one.

Wedding and event catering, plated course by course in a kitchen we bring with us, so every table eats together.

i The menu

Written for your day, not picked from a list.

It starts at a tasting for two. You choose from a few ideas for each course, and we shape the rest round the season.

On the plate lamb rump

ii Dietary needs

Every guest gets their own plate.

Send dietary needs with your numbers. Each special plate is cooked separately, named at the pass and served with everyone else’s.

On the plate charred hispi

iii On the day

We bring the kitchen with us.

Barn, field or marquee. Chefs, front of house and a working kitchen arrive in the morning, and it is all clean before we leave.

On the plate rosemary jus

iv A sample menu, autumn

To start
Roast squash, sage brown butter, toasted seeds
Main
Lamb rump, smoked celeriac, charred hispi, rosemary jus, salsa verde
Pudding
Brown butter tart, poached pear, crème fraîche

Every course has a vegetarian version, written at the same tasting.

Tell us the date.

Send the date, the venue and roughly how many guests. We will say whether we are free, and when we can cook your tasting.

Enquiries answered Monday to Friday, nine till five.

You have just scrolled through a concept

That was Plate up. Pell & Marrow is not real. The ideas are.

What makes a catering website work

People choosing a caterer are planning, often months ahead, and comparing a few. A modern catering website helps them picture the food, trust you with their guests, and ask about a date without picking up the phone.

  1. Food they can almost taste

    Your own dishes, photographed well, beat any stock image. If plated food is what you sell, show plates, not just buffets.

  2. Real sample menus

    A menu or two for each season, so people can picture their day. Say what can be swapped and what changes with the season.

  3. Dietary needs, answered up front

    Say how you handle allergies and special diets, and who to tell. In England, Wales and Northern Ireland, food sold for delivery online or by phone needs its allergen information given before the order is complete and again on delivery.

  4. Your hygiene rating, in view

    Food hygiene ratings run from 0 to 5, and anyone can look yours up online. Wales and Northern Ireland require them on display at the premises; England leaves it to you. Scotland’s scheme gives Pass or Improvement Required. A good result on your site saves people looking.

  5. Ask for a date, not a brief

    Most enquiries start with a date and a venue. A short form that asks for those, and says when you will reply, is easy to send.

  6. Quick on a phone

    Plenty of planning happens on a phone, in odd moments. Big photographs are fine when they are prepared properly, so the page still opens fast.

What Plate up does, and why

Catering website ideas only earn their place if they help a visitor picture their own day, and then ask about it.

  1. An empty stoneware plate with one spoon swoosh of pale celeriac purée across it.
    It shows the craft. Plated food is the product. Watching a plate come together, one element at a time, says more about a kitchen than any adjective.
  2. Midway: sliced lamb rump on the purée, a charred wedge of hispi cabbage beside it.
    The story keeps pace with the plate. Each part of the page adds one thing to the plate, and the rim names it: the menu, dietary needs, the day itself.
  3. The finished plate: lamb, purée, cabbage, a pool of jus and small green garnishes round it.
    It ends ready to serve. The last frame is the finished plate and one clear thing to do next: tell us the date.

Food pictures made with an AI image generator for this concept.

What is realistic for your own site

Not every caterer needs a plate that builds itself. The parts that win bookings are plain: your own photographs, real menus, clear answers on dietary needs, your hygiene rating and an easy way to ask about a date. A moment like this is the layer on top.

£1,495
One-off, for a complete website rebuild.
About 14 working days
From approved direction to live.
£149 a month
Growth Care, if you want it. Optional.
Free
A Growth Audit of the site you have now, to start.

The food pictures in this piece are AI-generated, made for the concept; on your site, the same moment would be built from photographs of your own food. Coltura is Adam Wilson in Didsbury, Manchester, and you deal with Adam directly. Ask him what a moment like Plate up would take for your business.

Want yours to feel like this?

Send your website and Adam will come back to you about it. The Growth Audit is free.

For example yourbusiness.co.uk